With a fusion of Arabian spirit and international appeal, femi9 has evolved into one of the fastest growing regional brands in the Middle East within just a decade. It was 1999 when we opened our first store in Riyadh, Saudi Arabia - and in 2020 we have already celebrated the opening of the 62nd femi9 store and we have already launched the e-commerce website in 2019. The femi9 brand was born in an Arabian textile dynasty founded with the vision of providing glamorously inimitable garments to the Middle Eastern woman; a talented multicultural team plans, designs and markets three annual femi9 collections tailored to appeal to the lifestyle of modern Arab women. With each collection, customers are offered original style trends that best convey their feminine appeal. Over the years of our regional growth, we have met consumers of many countries and learned about their style, fashion and lifestyle preferences. Now we are reaching across the borders of the Middle East, appealing to our target groups with the universal language of femininity and confidence