Since its establishment in 1999, FAD International has emerged as a prominent fashion powerhouse within the Kingdom of Saudi Arabia and the broader Middle Eastern region. With its head oce located in Jeddah, Saudi Arabia, the company has been at the forefront of the fashion industry, owning and managing two highly acclaimed brands - femi9 and Vivid Flair London.

Over the years, FAD International has experienced remarkable success, rapidly expanding its reach across the GCC and Middle East. With 71 stores strategically positioned across three continents, the company has established itself as a go-to destination for fashion enthusiasts seeking quality and style.

In 2019, FAD International took a significant step forward by launching its e-commerce website, enabling customers to conveniently explore and purchase their favorite fashion pieces from the comfort of their homes. This expansion into the digital realm further solidified FAD International's position as an industry leader, embracing modern trends and catering to the evolving needs of its customers.

Our customers are at the heart of everything we do. We strive to understand their preferences, exceed their expectations, and provide exceptional fashion experiences.