Vision & Mission

Vision

Fad International aspires to be the lead Middle Eastern fashion design house by producing unique brands of exceptional quality and style for the MENA region, Europe, and Asia.

Mission

We, at Fad International, work tirelessly to ensure that each of our fashion brands is developed with solid market research, exceptional design, unsurpassed quality, and accessible pricing. We provide trendsetting styles of European flair with modest overtones to in-vogue women throughout the Middle East and selected markets worldwide.