Welcome to Our Website !!!
Fad International was founded November 14, 1999 by a visionary man, whose purpose is to radically transform the way Middle Eastern fashion brands, conduct business.

The simple idea was to create unique fashion brands, arising from the Middle East with global standards, rather than simply continue to import fashion from the world market. Initially, Fad International sought to develop brands which would exclusively service the Saudi Arabian market. The brands would be developed as retail chains, which could easily spread across various locations in Saudi Arabia.

With global standards in mind, the company sought to invest in business models, management practices, superior talent and brand development in order to achieve excellence in quality.

The simple idea was to create unique fashion brands, arising from the Middle East with global standards, rather than simply continue to import fashion from the world market. Initially, Fad International sought to develop brands which would exclusively service the Saudi Arabian market. The brands would be developed as retail chains, which could easily spread across various locations in Saudi Arabia. With global standards in mind, the company sought to invest in business models, management practices, superior talent and brand development in order to achieve excellence in quality.... read more